Blackmoon Games is the US affiliate of the Gamigo/Looki online gaming enterprise originally founded in Germany. After Looki gained quick success with their online games in the European markets, they sought to expand their enterprise into the US by establishing Blackmoon Games as a consulting and publishing studio for free-to-play online browser games.

 

Starting with some of Looki's popular titles, the company gained momentum through their loyal audience, but struggled with gaining new players in the US. By assessing their current trends and their target goals, I was able to adapt the marketing style of these titles to better fit the US market; refreshing the overall look by creating graphics more appealing to their target US audience which led to an increase in new players and an expansion of their audience.

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Design Work: Digital advertisements, Printed one pagers and promo flyers, Event standing banners, Landing page design